WordPress Developer &
Website Performance Specialist.
I'm Murugan S, a Web developer with 16 years of experience helping businesses keep their websites reliable, fast, secure, and easier to manage. I focus on WordPress, practical troubleshooting, e-commerce integrations, and technical SEO.
Architecting the Web for Business Growth.
Based in Coimbatore, Tamil Nadu, India, I’m a hands-on web developer and founder of AsirWeb. I work with businesses and teams to build, maintain, troubleshoot, and improve websites.
With 16 years in web development, I bring together front-end implementation and practical WordPress problem-solving. My work includes website maintenance, WooCommerce and payment integrations, API and automation workflows, technical SEO, and performance improvements. I aim for solutions that are maintainable, useful, and grounded in the real needs of a business.
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Years Experience
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Sites & Projects Worked On
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Years of WordPress Work
Practical Web Solutions
WordPress & E-Commerce
WordPress websites built and maintained with a focus on usability, stability, and straightforward content management.
- WooCommerce & payment integrations
- Custom fields, content & API integrations
Technical SEO & Automation
Technical SEO foundations, structured data, indexing checks, and automation workflows that reduce repetitive work.
- Make.com workflow automation
- Forms, webhooks & API connections
Performance Engineering
Diagnosing slow websites and improving loading experience through practical code, caching, and asset optimization.
- Core Web Vitals & speed reviews
- Front-end fixes & JavaScript
Technical Skills
Frontend Architecture
Expert-level client UI implementation optimized for heavy rendering cross-browser parity.
- HTML5, CSS3, SCSS/SASS, LESS
- Modern Vanilla JS, ES6+, TypeScript
- Gatsby JS, Bootstrap, CSS Grid, Flexbox
- Gulp, Grunt Asset Bundling & GSAP
Backend & CMS Engineering
Enterprise system development, robust custom field storage frameworks, and secure dynamic integrations.
- Core PHP, MySQL Database Query Tuning
- WordPress Core, WooCommerce Architecture
- Elementor, Bricks, Crocoblock & JetEngine
- Git, GitHub Lifecycle, RESTful APIs, Webhooks
Email Engineering & Marketing
Fully optimized transactional design, dynamic merge-tag systems, and cross-platform synchronization.
- Inline CSS Responsive Email Layouts
- Mailchimp, Pardot, Klaviyo, Yaymail
- Dynamic Content Injection & A/B Testing
- Netlify Cloud Deployments & Hosting Migrations
Professional Experience
Senior Technical Lead
Digital Services Company (Remote)
Spearheading complex enterprise web properties, executing third-party API infrastructure configurations, optimizing e-commerce transactions, and managing technical SEO strategy metrics.
Founder & Tech Lead
AsirWeb (asirweb.com)
Independent web development and maintenance work, including WordPress support, e-commerce integrations, technical SEO, and performance improvements.
Web Programmer
Web Development Agency
Developed 300+ robust semantic structures, executed diagnostic error tracing, tracked online algorithmic trends, and handled cross-browser performance parity.
Featured Projects
E-commerce & Checkout
WooCommerce improvements focused on smoother checkout flows and dependable store functionality.
Business Website & SEO
A structured business website with clearer page hierarchy and technical SEO foundations.
Content-rich WordPress Site
Organized a large collection of content using custom fields and reusable content structures.
WordPress Maintenance & Fixes
Theme and plugin troubleshooting to improve site behavior and maintainability.
Payment Gateway Integration
A payment workflow integrating gateway services and user verification for an e-commerce environment.
Enterprise Web Implementation
Responsive front-end implementation and cross-browser refinements for large, content-rich web properties.
Let's Work Together.
Need help with a WordPress issue, website maintenance, e-commerce integration, performance, or technical SEO? Tell me what you’re working on and we can discuss a practical solution.
Location
Coimbatore, Tamil Nadu, India