Architecting the Web for Business Growth.
Based in Coimbatore, Tamil Nadu, India, I am a seasoned Senior Technical Lead and founder of AsirWeb, currently orchestrating enterprise-level digital transformations at Mindshare Digital Inc.
With over 14 years of production expertise, I bridge the gap between pixel-perfect responsive layouts and high-level structural backend systems. My recent engineering work focuses heavily on building secure e-commerce payment pathways, complex third-party API mapping configurations, and programmatic SEO assets built to sustain scalable business growth.
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Years Experience
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Projects Delivered
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Countries Served
Premium Capabilities
WordPress & E-Commerce
Custom decoupled headless setups, Elementor/Crocoblock/JetEngine systems, custom taxonomies, and transactional workflow optimization.
- Secure Authorize.Net Gateway Setup
- Custom Taxonomy API Mapping
Technical SEO & Automation
Deep-dive structural crawls, schema implementations, programmatic generation, and dynamic webhooks integration.
- Make.com Content Pipelines
- Advanced FormSubmit Integrations
Performance Engineering
Transforming complex, resource-heavy codebases into modern fast assets leveraging asset minification and custom caching rules.
- Lighthouse Core Web Vitals Tuning
- Clean Vanilla JavaScript Architecture
Technical Skills
Frontend Architecture
Expert-level client UI implementation optimized for heavy rendering cross-browser parity.
- HTML5, CSS3, SCSS/SASS, LESS
- Modern Vanilla JS, ES6+, TypeScript
- Gatsby JS, Bootstrap, CSS Grid, Flexbox
- Gulp, Grunt Asset Bundling & GSAP
Backend & CMS Engineering
Enterprise system development, robust custom field storage frameworks, and secure dynamic integrations.
- Core PHP, MySQL Database Query Tuning
- WordPress Core, WooCommerce Architecture
- Elementor, Bricks, Crocoblock & JetEngine
- Git, GitHub Lifecycle, RESTful APIs, Webhooks
Email Engineering & Marketing
Fully optimized transactional design, dynamic merge-tag systems, and cross-platform synchronization.
- Inline CSS Responsive Email Layouts
- Mailchimp, Pardot, Klaviyo, Yaymail
- Dynamic Content Injection & A/B Testing
- Netlify Cloud Deployments & Hosting Migrations
Professional Experience
Senior Technical Lead
Mindshare Digital Inc (Remote)
Spearheading complex enterprise web properties, executing third-party API infrastructure configurations, optimizing e-commerce transactions, and managing technical SEO strategy metrics.
Founder & Tech Lead
AsirWeb (asirweb.com)
Independent digital agency consulting for global clients. Focusing on Technical SEO, Headless CMS implementations, and High-Conversion UI/UX.
Web Programmer
Creatives That Work
Developed 300+ robust semantic structures, executed diagnostic error tracing, tracked online algorithmic trends, and handled cross-browser performance parity.
Featured Projects
Kalaneca
High-conversion WooCommerce architecture with tailored checkout systems.
SOS Accounting
Corporate platform layout overhaul mapped via advanced custom schemas.
Colours of Glory
Interactive digital archive deploying relational content via custom post fields.
swharvest.org
Custom theme overhaul featuring tailored modal query parameters and structural plugin adjustments.
Authorize.Net Secure Core
Custom production deployment of tokenized transactions and automated user verification gateways.
Position2 Enterprise Pipeline
High-end technical layouts including Mandiant, Gentle Dental, and LeafGuard production architectures.
Let's Work Together.
Need an enterprise technical lead, an E-commerce specialist, or advanced custom API automation pipelines? Let's trace out a solution.
Location
Coimbatore, Tamil Nadu, India